Hello

I’m Annabelle Webb, a service designer passionate about turning complex challenges into intuitive, inclusive experiences. With a background in industrial design and marketing, I bring a multidisciplinary perspective to my work. I recently completed my MDes in Design Innovation and Service Design at the Glasgow School of Art, where my thesis examined how students utilize AI in education and how emerging technologies influence learning and engagement.

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My practice focuses on co-creation, facilitation, and systems thinking. I love guiding design sprints, mapping messy ideas into clear strategies, and creating tools that make research accessible and actionable. Whether through prototyping, zine-making, or collaborative workshops, I design with people, not just for them.

Outside of design, you’ll usually find me reading in coffee shops, sketching ideas, or spending time outdoors, swimming, hiking, or practicing yoga.

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My Skills