Applying Research
Blender Redesign
Research
The household kitchen blender market is projected to grow to $781.62 Million (USD) by 2025
Survey Results
People are more likely to leave their homes with blender cups if the cups are ​
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Sturdier
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Have a variety of lids
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Straw Capability
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have insulated options
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fit better in cup holders
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have a more travel cup-like appearance
International Trends
Thermomix
The blender that also cooks, measures, weighs, grinds, steams, chops, stirs, whips, and kneads
Cost $1,200
Used an average of 10 minutes a day because it cooks by itself
Why are we limiting ourselves to single-function blenders when so many people want customized whole foods diets?
Iterations
Final Solution
Is a system that includes a blender base, carafe, blending bowl with lids, portable cups with blending and to-go lids, and a storage container for the cups and lids.
The Base
The simple base includes a dial for blending functions and multiple mounts for different size blending containers.
In each iteration, I further refined how each accessory fits into the base for blending.
Standard carafe allows users to blend large-batch drinks. Its large base allows it to be set on a table or in the refrigerator before serving.
The Carafe
The Bowl
Blending Bowl Attachment
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Makes hummus and dips
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Stores, blends, and serves
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All attachments store inside the bowl
The To-Go Cups
Blending cups and stand allow the user to meal prep smoothies and store them in the refrigerator or freezer until they are ready to blend.
Impact
Small Space Living
Modular storage allows the user to store what they are currently using in the refrigerator or freezer. The small base of the blender is easily stored on the counter. Nesting lids and stackable cups make keeping cabinets organized easy.
Adaptability
The bowl allows for convenient meal preparation and assists with a convenient, fresher, and healthier diet.
Pattern
The blender enables an easier morning routine for the user. Advance meal prepping allows users to make a grab-and-go meal and leave their kitchen clean.
